E-Flight Brand Guidelines
E-Flight Academy // Brand Identity
Contents
1. Colors
E-Indigo — Primary Color
Light
#A1A1FB
Mid
#6666FF
Dark
#1515F5
#0000FF
E-Grey — Supporting dark grey
Light
#ABABAB
Mid
#828282
Dark
#4A4A4A
E-Pale — Supporting light grey
Light
#FAFAFA
Mid
#F7F7F7
Dark
#F2F2F2
E-Mint — Supporting Color #1
Light
#DAF4EC
Mid
#C2ECDF
Dark
#85D9BF
E-Pink — Supporting Color #2
Light
#ECD3F4
Mid
#DFB6EE
Dark
#C06CDC
#BF00FF
E-Air-Blue — Supporting Color #3
Light
#DCF9FF
Mid
#C5F5FF
Dark
#8BEAFF
Backdrop gradient
Top → Bottom
#212A46 → #19233E
Top
#212A46
Bottom
#19233E
Accent — Gold
Gold
#D2AC79
Use the colors approximately in this order of prominence (from most to least):
2. Typography
Headings: Ruda (Google Fonts) | Body: Open Sans (Google Fonts) | Logo/display: Library 3AM
Sub/Subtitle — Ruda Medium, 20px/22px, #585757
SUB- OR SUBTITLE
Title — Ruda Extrabold, 36px/40px, E-Indigo
E-Flight Academy
Small Print — Ruda Regular, 10px/12px, uppercase, #000
Ruda Regular 10 / Lineheight 12 / Foreground/200 CAPS
Header/Footer — Ruda Regular, 8px/16px, #000
E-Flight Academy // Flight Training Manual - Basic
Heading 1 — Ruda Bold, 16px/40px, E-Indigo
1. Familiarization with the aeroplane
Heading 2 — Ruda Bold, 14px/40px, E-Indigo
1.1 Familiarization with the aeroplane
Heading 3 — Ruda Bold, 12px/40px, E-Indigo
1.1.1 Objective
Heading 4 — Open Sans Bold, 10px/16px, #000
Heading 4. Unnumbered. Bold body text
Body — Open Sans Regular, 10px/16px, #000
Body text. Your instructor will show you all the underlined text documents that must be on board the airplane on every flight.
Caption — Open Sans Regular, 8px/16px, #000
Caption. Figure 1. Velis.
Typography — Overview
| Level | Font | Weight | Size | Line height | Color |
|---|---|---|---|---|---|
| Subtitle | Ruda | 500 (Medium) | 20px | 22px | #585757 |
| Title | Ruda | 800 (Extrabold) | 36px | 40px | #1515F5 |
| Small Print | Ruda | 400 (Regular) | 10px | 12px | #000 CAPS |
| Header/Footer | Ruda | 400 (Regular) | 8px | 16px | #000 |
| Heading 1 | Ruda | 700 (Bold) | 16px | 40px | #1515F5 |
| Heading 2 | Ruda | 700 (Bold) | 14px | 40px | #1515F5 |
| Heading 3 | Ruda | 700 (Bold) | 12px | 40px | #1515F5 |
| Heading 4 | Open Sans | 700 (Bold) | 10px | 16px | #000 |
| Body | Open Sans | 400 (Regular) | 10px | 16px | #000 |
| Caption | Open Sans | 400 (Regular) | 8px | 16px | #000 |
3. Logo
All logo files (PNG, SVG, variants) are available via Google Drive:
Open logo files in Google Drive
Please note
You need an E-Flight Academy Google account to access this folder. Contact IT if you do not have access.